Reliance Jio and Bharti Airtel have increased the prices of their telecom plans within the span of 24 hours. The two largest telecom operators in the country are in a war of competition as Airtel had suggested the tariff hikes for telecom services in the past but was unable to do so due to the reduced tariffs of Jio. But now, as Reliance Jio announced the tariff hike of up to 20% with effect from July 3, within a span of 24 hours Bharti Airtel announced its telecom services tariff hike.
Jio’s revised pricing structure, effective July 3, sees its entry-level Rs 155 plan, offering 2GB of data and unlimited calls, increase to Rs 189. Similarly, a plan providing 1GB of daily data usage will rise from Rs 209 to Rs 249. Jio is raising prices of its two-month, three-month, annual, postpaid, and data add-on plans as well.
On the other hand, Airtel also announced its price hike on Friday as it was being seen as a desperate move due to the huge burden of costs incurred to avail 5G services in the country, and it also said it welcomed Jio’s move of a price hike. (Airtel’s price hike will also go into effect from July 3. Its current ARPU is about Rs 210.) The telco claims that the new price rise would help them to invest funds for innovation in 5G services.
Once the price hike goes into effect, the truly unlimited 5G data will only be available with the plans offering 2GB/day data or above under Reliance Jio’s tariff plan. Meanwhile, users are in a hurry to recharge their mobile phones after the news of tariff hikes came out as they don’t want to pay extra for the data recharge packs as of now. This led to consumers expressing their discontent. However, telcos have complained in the past that the prices need revision in order to sustain a healthy profit margin and better telecommunication infrastructure.
Following the telecom tariff hike announced by Reliance Jio and Bharti Airtel, the share prices of both operators surged. In the meantime, Vodafone-Idea’s share price witnessed selling pressure in early morning deals.
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